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Our Story

Tru Earth was founded in 2019, by founders Ryan, Brad and Kevin, who wanted to make healthier choices for the environment & leave the earth a better place for their children, in a convenient way. They uncovered a washing detergent with packaging the size of a letter, but couldn't understand how it could be so eco-friendly, and get clothes as clean as normal laundry detergent - Until they tested it and saw how amazingly it worked!

After the first 30 days Tru Earth had 1,500 subscribers, and it became clear people want to make better choices for the environment, but are not sure how, and so Tru Earth was born.

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